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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
When it comes to digital marketing tactics, e-mail marketing is a front-runner in cost-effectively generating leads and driving sales. Email marketing, as a tactic, has an unrivalled ability to engage and keep an audience engaged. It is direct, trackable, quick and easy to execute. The ability to effectively track metrics is an added bonus. However, [...]
So you’ve started a new venture, and need to get a solid customer base? Or you just want to keep your subscribers and customers happy? Emails sent out to gain subscribers is a very good starting point, if done properly. It seems like the easiest route, and it can be simple, if you go [...]
2.6 billion email users worldwide. 91% of these users check their inboxes daily. It is no wonder that email marketing is still one of the most powerful marketing tools available today! As such, there is no better channel to offer products and services than through email. 70% of people still prefer email as their means [...]
We have seen how effective email marketing can be as a form of marketing strategy, but how do you ensure your emails are actually read, and don’t just sit in a crowded inbox? Ensuring good email open rates for your campaign is crucial for the success of your email marketing strategy: the more people that [...]
Email marketing remains a highly effective online marketing strategy in today’s digital world. It targets your intended audience more effectively, has an instant impact, can deliver a high ROI, all the while keeping your company’s costs down. But what does email marketing actually consist of? An effective use of email campaigns doesn’t just bank on [...]