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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
[Updated for 2021] Black Friday – the day best known for fights over cut-price televisions in Walmart is now an unmissable event in the calendar for all ecommerce brands. And increasingly, more and more industries are jumping on the band wagon from SaaS to travel. It’s a consumer holiday that has moved increasingly online, hurried [...]
At EmailOctopus, we do everything we can to keep our prices as low as possible. Our mission is to help you save up to 90% on your email marketing – while still ensuring first-class deliverability. We’re everything you need from an email marketing platform, but for a fraction of the cost. So how do we [...]
Almost five months on from the implementation of the European Union’s new General Data Protection Regulation, that question might seem a little overdramatic. But in the height of pre-regulation speculation in May 2018, many marketers and commentators were concerned that the new rules and enhanced data protection enforcement could be the final blow to email [...]
Our customers use EmailOctopus to promote everything from celeb gossip to erotic fiction. Whatever you’re using email for, we’re happy to have you on board. This post is for all the event promoters out there: we caught up with Jonny from ticketing platform Ticket Tailor to find out why email should be your go-to marketing [...]
With just a week until the new GDPR legislation is introduced, inboxes are overflowing with re-consent emails. These emails ask the recipient to re-confirm their interest in receiving communications, and state that no further emails will be sent after May 25th if they decline (or ignore the email altogether). Over the past two weeks we’ve collected [...]
The General Data Protection Regulation (GDPR) is one of the new marketing regulations coming into force on 25 May, 2018, and many marketers are wondering what changes they need to make to their email list to be compliant. Do I need to re-opt-in my subscribers? Not necessarily. The guidance from the ICO is that you [...]
The fashion industry is one of the most competitive around and what ultimately separates successful businesses from the rest is their marketing, both online and through more traditional channels like print. At EmailOctopus we’re always keeping an eye on the latest trends in email marketing: how companies are onboarding their users, how they spread the [...]
Hello! The Ninja Forms team is seriously excited about our newest integration with one of the neatest email marketing solutions out there: EmailOctopus! If you’re a WordPress user, this partnership has some huge implications for how you manage your marketing efforts. If you’re not familiar with Ninja Forms already, you may not realise yet just [...]
As you grow your mailing list you may gain subscribers from different countries. Or you may be expanding your business into new regions. In any case, if you’re an international email marketer, it is important that you stay up-to-date with anti-spam regulations. New regulations are being proposed and made into law all the time. So [...]
Email marketing tends to be a hit and miss sport. The right campaigns do everything you need and the wrong ones don’t even get a bat of the eye. We live in a day and age where the standard inbox is filled with hundreds of campaigns, most of which will never get the joy of [...]
We’ve been busy surveying some of the hottest software companies out there, asking them what their biggest email marketing tips and tricks are. We were eager to know the things they have learnt through years of experimentation, research and trial and error and they didn’t disappoint us with their responses! Below we’ve broken down what [...]
For those unaware, Help Scout is one of the largest customer support software providers in the world. They’re used by countless companies including GrubHub, Basecamp, Buffer, Trello…the list goes on. Help Scout’s main products include a help desk, knowledge base and live chat software which all help to meet the company’s overall goal of making [...]